Change and Competition

Why are change and competition an important part of your business?

Does your business still work with practices that were inherited from a world where communication was not instantaneous and potentially one party had more or better information than the other?

There are many competitive pressures on business today and the fertiliser services industry is no different to any other business attempting to grow and prosper in today’s economic environment. With the vast amount of computing power available, our customers are rapidly overcoming the lack of available information that gave businesses an advantage over customers.

The changing social and technology landscape means that some traditional ways of approaching business might no longer be suitable.

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Why competition is a good thing........

Without competition, it’s easy to lose focus on your core business and your core customers and start expanding into areas that don’t serve your best customers.

Competition forces you and your business to figure out how to be different from your competition and how you can focus on your customers.

In the long-term, competition will help you build a better business.

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