Executive Officer Update Feb17

By highlighting AFSA’s willingness to communicate, co-operate and collaborate as an Association we will also reap the benefits of being seen as a professional association whilst maintaining our “family culture

Executive Officer Report for State Branch Committees


Since commencing in the Executive Officer role in November I have spent most of my time familiarising myself with AFSA and the fertiliser industry, being from a farming background I am familiar with some of the basics but the details, networks and relationships will take some time to understand.


My first task was to conduct a survey of all State executive committee members, randomly selected members and others associated with AFSA to gain an understanding of what is perceived as the value of being a member and how we can improve what we are offering.  By far, the most important perceived benefit is the network that being a member provides with advocacy, personal development, competitive edge and the national conference also rating highly.


There were also several areas identified as potential areas for improvement and this is what I will be working on in the next few months – with the first area being communication.


As an AFSA member, you become part of the network of small business operators who spend a great deal of time and effort in promoting the benefits, strengths and values of the fertiliser industry and to assist you with this we will be implementing a communication plan as agreed upon by the National Board


Over the next few weeks/months we will be rolling out the following communication activities


·         Fortnightly email to all members and sponsors – this will be delivered on the 1st and 3rd Monday of each month. 

 (First update has been sent on 20th February)

·         Text messages for any urgent matters that need attention or that we feel you should be aware of – this was identified as particularly useful in busy times of the year

·         Social media – we now have both Twitter and Facebook accounts

·         Website – we will be updating this on a regular basis

·         More media activity when the situation arises

·         Review and updating of existing fact sheets to then be made accessible via website etc

·         Personal contact – I hope to be attending meetings, forming focus groups and linking with other groups and associations as much as possible

·         Fertilizer News will continue to be produced by Eaun Logan every 4 months


I look forward to catching up with all of you over the coming months, until then please feel free to give me a call or send an email if there is anything that you would like to have a chat about or an idea that you would like to explore further as an AFSA member.


Pictured:  Krysteen McElroy, Mark Rivett (SA Chair), Neil Henry (Company and SA Secretary) and Craig Swan (National Chair)

The South Australian Conference and AGM  was held on Friday 17th Feb – it was a great day with the speakers providing plenty of food for thought and the presentation of Life Membership to Vin Boseley a definite highlight.


Krysteen McElroy

Executive Officer

bkmcelroy22@outlook.com or mobile 0408 655 108



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